When to stop pursuing a client
20 Jan 2011
Dear Helen,
Today was the agreed upon payment deadline for getting started with a new high level client, and I haven’t heard anything. Should I just let it go and assume she changed her mind, or am I being a scaredy cat?
- When to Move On?
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Dear When,
Your question is a good one, and the most honest answer I can give you is – it depends.
Is this someone you’d really like to work with (as opposed to wanting to work with her because you really want the income)? If so, I’d recommend giving her a call and finding out what’s up. Be curious. Tell her the reasons you’d like to work with her, reiterate what the anticipated result of your work together is and ask if that’s still something she wants. See if there’s some obstacle to getting started that you can help her work out.
If she’s not someone you really want to work with, I’d let it go and go look for someone who is. Too often, heart-based business owners pursue clients and projects that are less than ideal, in the belief that something is better than nothing. It’s not.
The problem is, it means you’re taking action from a mindset of lack and “not enough.” If it does eventually pan out, then you’re stuck with something you didn’t really want in the first place – and often have spent lots of time and energy getting. Time and energy that would have been better spent attracting clients and projects that make you happy.
It’s your choice which end result you really want to create.
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