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How Can You Get More Folks to Hire You?

19 Oct 2011

19 Oct, 2011  Authentic Marketing, Spiritual Business Growth

Dear Helen,

Have you got the magic words that can help me get more people to contact me about my products and services? When people do work with me, they leave happy. But how do I get more of them to get in touch?

– Lots of Free Time in Tallahassee

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Dear Tallahassee,

I wonder – are YOU staying in touch with them regularly? It’s not enough to create terrific programs, products and services. You first (and always) need to create connection. And then build it into an on-going relationship based on warmth and trust.

That’s actually easier than it might sound. With an engaging email newsletter (or some variation), you can build relationship and provide repeated value on a consistent basis. Then when someone has a problem in your area of expertise, you’ll be the one they think of.

I call it a “connection strategy.” Be yourself, stay in touch regularly and offer genuine value. Effective marketing really can be just that simple.

What’s YOUR favorite “connection strategy”?
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5 Responses

  1. 1 Kamala
    2011 Oct 21

    Helen,

    This is helpful to remember – it brings a sigh of relief. But I find myself stumbling on the words ‘value’ and ‘genuine value.’ How do you know what is of genuine value vs. ‘fluff’?

  2. 2 Teresa
    2011 Oct 22

    Helen – as always, you are so on point! The “connection strategy”: Be yourself, stay in touch regularly and offer genuine value. Effective marketing really can be just that simple.

  3. 3 Helen Graves
    2011 Oct 25

    Kamala,

    There’s no single criteria to answer your question. I believe if you are in tune with the challenges your potential clients are experiencing, then trust your gut (or in your case, I suspect, your heart). If what you’re sharing feels good to you, it’s valuable.

    (BTW, “genuine value” doesn’t mean every single person will find it useful in that exact moment. Don’t get sidetracked by trying to please all the people, all the time.)

  4. 4 Helen Graves
    2011 Oct 25

    Thanks, Teresa!

  5. 5 Kamala
    2011 Nov 05

    Thanks, Helen! That really helps! Since, in many ways, I’m my own ideal client, I’ll bet I can just go with knowing that if it makes my heart sing, whatever I’m sending out will create a joyful noise for someone else!

    love and blessings,

    kamala


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